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Monday, 03 December 2007 |
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By Nikki Mhlanga
 A press release (PR) is one of the most effective tools for increasing publicity for your business, boost traffic to your website and ultimately increase your sales and profits.
A PR is not a sales document or an advertisement. The key goal for a press release is to get it read and published as much as possible. It must therefore be written in a crisp, clear and engaging style.
Your PR must be about something newsworthy about your business, products or services. What is the recent development that you want the public to know about? You must make sure that your PR is interesting. The heading of the PR should capture the attention of the media and journalists. It is very important that you capture the attention of readers with a catchy and sizzling headline. While focusing on a newsworthy angle of your business, your PR must provide key information about your organization, products or services. Your PR must answer these key questions about your PR, namely who, what, where, when and why. Your PR must also be about something |
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Last Updated ( Monday, 03 December 2007 )
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Saturday, 01 December 2007 |
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By James Lowe
 You can get rich selling e-books. While Rich Jerk quantities of money is not realistic or guaranteed, you can earn yourself a very nice income selling e-books online.
This can be full time or even just part time to pay all your bills and have some play money left over.
E-books are electric versions of printed material that can contain text, sound, and images. While it is necessary to remember that leads and buyers are looking for text content, that is, what exactly is your message.
Always remember that frills will distract, irritate and turn off your reader leads. The profit margin and potential from selling them is high because start up and operating expenses are very low. Sound good?
The biggest expense is purchasing books for sale. If you are a content writer you can just accumulate your good quality related articles and make e-books out of them. However, the articles must be content quality worthy, no junk allowed or your market will dry up very fast. It unfortunately happens often on |
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Last Updated ( Saturday, 01 December 2007 )
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